Top 5 Film & Television Apps on Android in Kenya for Q1 2023

In the first quarter of 2023, the top 5 Film & Television apps on the Android platform in Kenya demonstrated varied performance trends. This analysis, based on data from Sensor Tower, delves into the weekly downloads, revenue, and active user metrics for each application.

Netflix saw a consistent decline in weekly downloads, starting at approximately 102K at the beginning of January and dropping to around 42.6K by the end of March. The app maintained a relatively stable number of weekly active users, fluctuating between 450K and 523K throughout the quarter.

Showmax 1.0 experienced a steady increase in weekly downloads, peaking at about 15.3K in mid-March. The app's weekly revenue showcased minor fluctuations, averaging around $2.5K. Weekly active users remained consistent, hovering around 150K to 166K throughout the quarter.

StarTimes ON-Live TV, Football displayed a significant drop in weekly downloads, from approximately 19.6K in mid-January to about 5.5K by the end of March. The number of weekly active users also saw a decline, starting at around 32.2K in January and reducing to approximately 16.5K by the end of the quarter.

Viusasa recorded a gradual decrease in weekly downloads, beginning at around 8.7K in early January and ending at approximately 6K by late March. The app's weekly active users showed minor fluctuations, maintaining a range of 39K to 44K throughout the quarter.

Airtel TV had an interesting trend with weekly downloads, starting at approximately 8.8K at the beginning of January, dropping mid-quarter, and then spiking to about 19K by late March. Weekly active users followed a similar pattern, starting at around 20.4K and ending at approximately 24.8K by the end of March.

For more detailed insights and comprehensive data, visit Sensor Tower.